Browsing Master theses by Author "Bajagilovic, Danijal"
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“Would You Like a Side of Fries with That Roast?” - Is Wendy’s Roasting Social Media Marketing Strategy a Viable Strategy for Swedish Companies?
Bajagilovic, Danijal; Bouroncle, Sebastian (2022-08-04)The roasting social media marketing strategy introduced by Wendy’s in 2017 was met with great reception, vastly increasing the company’s Twitter following and profits. With other companies in the USA following suit to ...