Browsing Master theses by Author "Badr, Ziad"
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Commercialization of a New Innovation in a Foreign Market- The case of Piper and Egyptian Pipe Market
Badr, Ziad; Cronwall, Erik (2012-07-16)The purpose of this paper is to explore and point out the several main factors that should be taken into consideration by “Piper”, a Swedish start-up company, before entering a foreign market with their new innovation. ...