Browsing Master theses by Author "Abaid, Sarah"
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A case study of the Dubai e-commerce market - how cultural impacts within business contexts, and marketing activities should be considered when Swedish businesses seek to enter
Hering, Rebecca; Abaid, Sarah (2019-07-03)Previous research provides a range of theories regarding businesses that seek to expand globally both online or physically. Several of them include aspects such as culture, marketing and other factors that needs to be ...