Browsing Master theses by Title
Now showing items 1419-1438 of 2331
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Nail it! - The impact of creative product variant names on purchase intention for cosmetics
(2014-12-05)In this study we examine if creative product names impact consumers’ purchase intention for cosmetics. By combining previous literature about creativity, branding, self-congruity and hedonic consumption we hypothesised ... -
Naturalization and Social Capital Investment- Evidence from 32 European Countries
(2019-07-02)In times of increased migration, knowledge about how to best integrate migrants is crucial. In this paper, we investigate whether citizenship can facilitate integra-tion by increasing investment into social capital. The ... -
Navigating Disruptions: A Multiple Case Study on the Role of AI in Enhancing Supply Chain Resilience
(2024-07-01)Today's business environment is marked by disruptions, making supply chain resilience more crucial than ever. Technological advancements have evolved faster than their implementation rate, despite research indicating ... -
NAVIGATING ENTREPRENEURIAL CHALLENGES WITH THE HELP OF AI: AWARENESS, BENEFITS, AND BARRIERS IN AI TOOLS UTILIZATION BY KNOWLEDGE INTENSIVE ENTERPRISES
(2024-07-09)This thesis aimed to find a connection between the utilization of AI tools and the challenges faced by knowledge-intensive enterprises (KIEs). Therefore, the purpose was to showcase that entrepreneurs and professionals are ... -
Navigating in the ESG score jungle- A cross-sectional approach to determine the ESG risk factor
(2022-06-29)This thesis examines the relationship between ESG scores and yearly excess return between 2010 and 2020 on the S&P 500 Index. With a solid theoretical background regarding investor preferences, we ask whether investors ... -
Navigating Sustainability: Unveiling the Role of Controllers in Organizations - A qualitative interview study of three global organizations
(2024-08-14)Background and problematization: The pressing environmental challenge at hand demands significant changes and a stronger commitment to sustainable actions. Integrating sustainability goals into organizations has therefore ... -
Navigating Technological Knowledge Transfer: Exploring Relationship Dynamics between HQ and Subsidiaries - A Case Study of the Swedish MNC SKF
(2024-07-01)This study explores the complex dynamics of technological knowledge transfer between headquarters and subsidiaries within multinational corporations. While previous research has primarily focused on technical aspects, ... -
Navigating the Grocery Supply Chain in Sweden - Insights from Consumer Behavior and Service Provision amidst the COVID-19 Pandemic
(2024-07-01)Abstract This thesis aims to analyze the impact of COVID-19 on service provision across the grocery supply chain. Through qualitative analysis of interviews with Swedish grocery shoppers, coupled with an extensive review ... -
Navigating the Happiness Economics Landscape: Mapping the Influences on Life Satisfaction and Possible Interventions
(2023-06-29)This study explores factors that influence subjective well-being in low- and middle-income countries by analysing unique individual- and country-level data. The study focuses on several unexplored determinants including ... -
Navigating the Tides of Change - Organisational Change through the Lens of Virus Theory
(2024-07-02)In the constant evolving and competitive environment of the automotive industry, organisational adaptability is crucial for survival and success. This thesis examines the transformative journey of Volvo Cars as it ... -
Navigating the unknown – the only certainty is that there will be uncertainties A single case study of a green hydrogen project in Sweden
(2022-08-05)Green hydrogen technology can decarbonise energy-intensive industries and contribute to sustainable development globally. The technology itself is so novel that there are currently no large-scale production facilities. ... -
Navigating through investment obstacles in the emerging markets: the specific role of macroeconomic governance indicators for the inflow of foreign direct investment
(2010-06-16)Following the Asian financial crisis in 1997-1998, macroeconomic governance focusing on the institutional quality of emerging markets has become an important research area in the context of corporate governance and ... -
Need for Speed- Exploring Swedish High-Tech Subsidiaries’ Innovation Process in China
(2012-07-16)China has experienced an economic growth for many years, the Chinese market is dissimilar the Western market and therefore need to be approached in a different way. Major problems for Swedish subsidiaries are to understand ... -
Negotiating creativity: An ethnographic study of selling advertising services.
(2017-07-04)Advertising creativity has proven to be highly subjective and its inherent tensions becomes apparent when studying how advertising services are sold. An advertising agency is often evaluated through a pitch which creates ... -
Network effects and compatibility in the Swedish electric vehicle market
(2018-10-08)The Swedish market for electric vehicles displays network effects due to the interdependence between electric vehicle sales and charging station deployment. This study looks at network effects under incompatible charging ... -
Network-Dominant Logic: A Discourse Analysis on the Changing Perception of Value Creation
(2017-07-04)This article seeks to understand how digital transformation has changed the perception on value creation from an actor-to-actor perspective. The chosen methodological approach is a discourse analysis with the intention ... -
Networking for a Sustainable Future? A qualitative study about the couplings between member organisations and CSR-networks
(2018-07-03)The increasing focus on social and environmental issues has led to a rise of Corporate Social Responsibility (CSR) networks. Studies on CSR-networks have different explanations for the effects of participation in such ... -
Networks Paving the Way for Initial Internationalization - A case study on how networks influence the way small firms select their initial foreign entry market
(2019-08-08)Previous research has underlined the importance for SMEs to be part of networks in order to obtain a successful internationalization process, where literature mainly has focused on what happens in the internationalization ... -
Never-Failing Product Introduction
(2011-07-15)This paper attempts to outline the essential steps and actions that technological start-up firms need to consider before entering new markets. Drawing specific attention to the Swedish automotive start-up Green Tech, this ... -
New entrants disrupting the traditional business model of the global remittances industry through blockchain technology
(2022-08-19)The world is becoming increasingly digital, and technologies are emerging and evolving. Some of these technologies are considered to have disruptive potential, which is why it's important for industries and companies to ...