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Browsing Master theses by Title
Now showing items 2513-2532 of 2549
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What Makes a Price Fair? A Quantitative Study on Antecedents of Price Fairness and Its Impact on Willingness to Pay for Sustainable Coffee.
(2025-08-20)Purpose - Despite the high global demand for coffee, its production is often accompanied by social, financial, and environmental challenges. While these concerns are driving the growing demand for sustainable coffee, its ... -
What new practices emerged following VAR in football among spectators, and how do these practices relate to potential value co-creation and co-destruction?
(2023-07-03)Technological tools are widely used in all industries. In football, Video Assistant Referee (VAR) has been implemented and is becoming more common in nearly all domestic leagues and international organizations. Previous ... -
What Opportunities and Challenges do Athletic Sportswear Companies Face when Involving Elite Athletes in Innovation?
(2025-08-06)Innovation is a key driver of competitive advantage in the sportswear industry, particularly with the rapid evolution of Advanced Footwear Technology (AFT). This research examines the pivotal role of elite track and field ... -
WHAT RELATIONSHIP SHOULD WE HAVE IN INFORMATION AGE?
(2002)Nowadays, Information Technology (IT) is widely exploited in Multinational Enterprises (MNE) and it brings about significant changes in different spheres of business. In logistics management, modern information technology ... -
What Role can Municipalities take to Accelerate Development in Regional Waste Management Systems towards a Zero Waste Society
(2015-07-07)Abstract During recent decades society has been striving towards a circular economy where minimisation and prevention of waste is the key objective. An increasing world population coupled with subsequent increasing ... -
What role will blockchain play within the maritime shipping industry in five years? - A study using scenario planning to identify indicators of future industry transformation
(2019-07-09)The strong majority of the total carriage within global trade today is seaborne. Huge amounts of goods are handled and transported with maritime shipping everyday, making the industry one of the more prominent in terms of ... -
WHAT YOU CAN’T MEASURE - YOU CAN’T IMPROVE - The role of maturity models to improve data governance
(2021-07-08)Background and purpose: As a consequence of the growing power of data, there is a need for companies to maximise the value derived from it. However, to maximise the value derived from data, it needs to be available, ... -
What’s the hold up? A Single Case Study of Grant Thornton Sweden AB
(2022-08-04)The objective of this thesis is thereby to expand the literature regarding how companies can increase efficiency within the payroll department through the implementation of the Innovation Management Principles and the ... -
What’s the point of the collection point? - A case study in Gothenburg
(2019-07-02)It not uncommon to read things such as “New record for E-commerce this year, again” in headlines of newspapers. In the case of Sweden, collection and delivery points, CDP's, are the most common way of delivering parcels. ... -
What’s Trust Got to Do With It?: How startups consider trust in their MNE partner selection process
(2022-07-05)In recent years, there has been a surge in initiatives by MNEs to reach out to startups to engage in collaborative efforts for innovation. Previous research has shown the potential of such collaborations to result in novel ... -
When people unite, in the environmental consumption fight - A netnographic study of the meaning creations within sustainable online communities
(2019-07-03)This study explores three sustainable communities on Facebook and the social interactions between community members, in order to enhance an in-depth understanding of the meaning creations within these communities. A ... -
When second time’s a charm - Exploring consumers’ temporal experiences within second-hand fashion shopping
(2023-07-03)Second-hand fashion has emerged as a more sustainable way of shopping, promoting the circular economy while offering unique styles for a cheaper price. Although consumers generally express a willingness to adopt a more ... -
When Sectors Meet: Uncovering the Keys to Effective Cross-Industry Collaboration in Sweden - A qualitative study on how relational, organizational, and strategic dimensions shape cross-industry innovation in Sweden
(2025-08-07)As complex societal and environmental challenges continue to grow and unfold, and as global competitiveness intensifies, collaboration across industry boundaries has become increasingly important for innovation. In Sweden, ... -
Who Am I, or Pro-Am I?: Developing a Practice-Based Segmentation Model
(2018-07-03)Abstract: Segmentation has been a dominant tool of traditional marketing theory to understand consumer behavior. However, contemporary segmentation models are highly focused on the individual consumer and who they are ... -
Who Holds the Influence? Consumer Experiences of Micro- and Macro-Influencers on TikTok
(2025-08-18)To address the evolving landscape of social media and the dominating role of influencer marketing, this study explores key aspects of consumer behavior in relation to social media influencers on TikTok, with a particular ... -
Who you are: the result of influencers’ instagramming –a qualitative study of how consumers’ offline identity is influenced by influencers on Instagram
(2018-07-03)This study aims to explore how consumers’ offline identity is influenced by influencers on Instagram i.e. how influencers on Instagram affect consumers’ offline identity creation through consumption. Previous research ... -
Whose Health Should Be Given Priority? Ethical Valuation of Swedish Pharmaceuticals
(2014-07-22)The official guidelines in health care state that a more severely ill patient should be prioritized over a less severely ill patient, but it is still debatable how much more care and resources should be allocated to this ... -
Who’s managing earnings? A personality study of earnings management - Using algorithms to analyze how CEO personality traits engage in earnings management
(2021-06-24)Extensive research explains the underlying reasons to why firms engage in value-destroying and risky earnings management. There is subjectivity involved in these decisions, and to explain why managers engage in earning ... -
Why can´t you behave like your sister? A thesis studying subsidiary behaviour in the vehicle manufacturing industry
(2016-10-13)As multinational corporations (MNCs) expand and extend their reach across the globe, there is an increasing need to establish new subsidiaries and reorganize existing ones. As a result of the MNC network growing and changing ... -
Why do stock prices drop by less than the value of the dividend? Evidence from a country with a flat tax rate on capital gains and dividends.
(2017-07-25)We examine the effect of taxes, trading activity and different market microstructures on the ex-dividend day stock price behaviour. Based on previous literature, we build our hypotheses and test them on 1380 ex-dividend ...