Browsing Master theses by Title
Now showing items 191-210 of 2159
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Board and management characteristics effect on firms' ESG scores
(2023-07-03)The subject of sustainability has evolved over the years, and firms have been put into the spotlight to provide resources to manage and minimize the problems we face. This paper explores how board and management characteristics ... -
Board of Director ‘Skin in the Game’ and Firm Performance
(2021-06-30)This paper investigates the relationship between the non-executive directors’ ‘skin in the game’ and firm performance. How to best assure impartial corporate governance to limit the distance between shareholders and ... -
Boom, Bust and Betrayal- Business cycles and securities fraud in the US between 1996-2019
(2021-06-29)We study the relationship between macroeconomic factors and the number of settled securities fraud cases through the proxy of SEC class action lawsuits. We perform an empirical study of all SEC class action convictions ... -
BORN DIGITALS A Multiple Case Study on the Internationalization Process of Nordic Healthtech Firms
(2021-06-29)The entrance of digital technologies has led to the emergence of Born Digital firms, who internationalize by digitalizing their value chain. Prior research on the internationalization process of small and medium-sized ... -
Born Global Firms in The Furniture Industry - A Multiple Case Study of Scandinavian Furniture brands within the Premium Segment
(2019-10-17)Several drivers have contributed to a world that is now more globalized in terms of trade where firms increasingly early in their life cycle, are either incentivized, or forced to engage in foreign markets. Communication, ... -
Boundaries in times of policymaking: the enactment of boundary objects
(2022-06-21)Technological advancements have been a driving force for changing the boundaries of work in organizations. The digital environments are becoming more regulated, putting pressure on traditional roles and ways of organizing ... -
Brain Drain in the Energy Sector in Rwanda; A case study of how the energy sector in Rwanda is not affected by a brain, but rather of a skills gap
(2016-09-27)This thesis aims to explain how the energy sector in Rwanda is affected by brain drain, what causes brain drain and how to overcome brain drain. The main purpose of the study was to investigate how brain drain could ... -
Brand Building in New Ventures. A subconscious process or an integrated activity?
(2015-07-13)Purpose: The purpose of this research is to examine how new ventures use branding in their start-up development process. Since branding is a broad area, the research is narrowed down to branding processes for companies ... -
Brand Extension The study of consumer perception of the parent brand and its extended brand personality A case study: Santa Maria AB
(2004)In an ever more rising competitive environment, brand marketers are looking for ways to expand their portfolios and at the same time decrease the costs of the new products introduced as well as diminish the risk of new ... -
Brand Management and Artificial Intelligence - A World of Man Plus Machine - A qualitative study exploring how Artificial Intelligence can contribute to Brand Management in the B2C sector
(2020-06-23)The fast transforming world of technology has made the environment for Brand Management increasingly complex. To survive, brands need to raise the stakes, develop sharper strategies, provide holistic experiences, and gain ... -
Brand negotiations in Video Game Communities - An exploratory study analysing community-made discourses in video game brands and how they shape the brand image
(2020-06-23)Video games are engaging products with large followings engaging in their brands. Despite this, video game value has proven hard to research and the area is understudied (Boyle et al., 2012). During the years many games ... -
Brand Value Co-Creation on Social Media: How and Why Consumers Engage in Co-Creation - A Netnographic Study Investigating a Consumer Perspective on Value Co-Creation
(2022-08-04)Social media has elevated consumers' role in the process of brand value creation, emphasizing the view that value is co-created. Previous research has provided conceptualizations and broad descriptions, leaving a lack of ... -
Brand-napping -goodwill protection for well-known trademarks
(2010-06-22)What characterizes well-known trademarks is that they carry a certain power of attraction, image and prestige and cannot only be looked upon as symbols of origin for goods and services. As such, these brands are particularly ... -
Branding for the Better: Sustainable branding as driver of more sustainable fashion consumption
(2016-09-21)This article focuses on how sustainable branding within the fashion industry can drive more sustainable fashion consumption. Present Western fashion industry is characterized by unsustainable consumption, where consumers’ ... -
Breaking Barriers: Navigating Subsidiaries to Overcome Change Resistance in MNC’s
(2023-07-18)The global business environment has become increasingly complex in recent years, resulting in significant challenges for businesses. The ability to handle such complexities has become essential for companies to remain ... -
Breaking Harmful Social Norms: the Effects of Norm-Breaking Advertisements on Brand Image
(2015-07-08)Abstract: Current paper proposes a novel marketing approach that originates from the intersection of social and commercial marketing, suggesting that social and commercial goals have the potential to be combined in ... -
Breaking out of Boundaries: A multiple case-study examining the role of entrepreneurship for the internationalization of small skincare born global firms
(2023-07-18)As the beauty and skincare market continues to grow globally, there is also a growing trend of early and rapid internationalization among skincare brands that are looking to capitalize on the global market. While this ... -
Breaking the Status Quo? - An Analysis of Sustainability Managers' Change Efforts
(2023-06-29)Societal expectations towards corporations to include social, environmental and ethical considerations have grown in importance, and corporations largely depend on so-called sustainability managers to help them meet these ... -
Bridging Borders: Exploring Impacts of Cultural Differences on Achieving Cross-Border M&A Harmonization - A Case Study
(2023-07-18)Cross-border M&A has become a popular strategy for firms to enter new markets. Even though the advantages of cross-border M&A are well known, it is important to gain a deeper understanding of the procedure. Therefore, our ... -
Bridging the Gap between Economic Growth and Poverty Reduction: The case of Tanzania
(2021-08-04)Most of the developing countries have experienced impressive economic growth over two decades since 1990 with more than 50 percent poverty reduction whilst most of the Sub-Saharan African (SSA) countries are facing the ...