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The role of interactive media in relationship marketing
(2000)
This thesis is an assignment from Mölnlycke Health Care, and concerns how a company in the health care industry can use interactive media in customer communication, in order to improve relations. The purpose is to describe ...
The role of interactive media in relationship marketing
(2000)
This thesis is an assignment from Mölnlycke Health Care, and concerns how a company in the health care industry can use interactive media in customer communication, in order to improve relations. The purpose is to describe ...