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Intercultural Communication, a key to integration
(2013-09-13)
Gothenburg University is a culturally diverse place and students come to study in this
university from almost all parts of the world with very different cultural backgrounds.
Difficult relationships and dialogues and ...
Cross-cultural differences in brand image perception
(2013-09-20)
Problem – International companies need to become more aware of differences within cultures and consumer behavior to stay competitive in today’s business environment. Even though international companies aim to communicate ...