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The role of interactive media in relationship marketing 

Thunström, Sarah; Magnusson, Jennie (2000)
This thesis is an assignment from Mölnlycke Health Care, and concerns how a company in the health care industry can use interactive media in customer communication, in order to improve relations. The purpose is to describe ...
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The role of interactive media in relationship marketing 

Thunström, Sarah; Magnusson, Jennie (2000)
This thesis is an assignment from Mölnlycke Health Care, and concerns how a company in the health care industry can use interactive media in customer communication, in order to improve relations. The purpose is to describe ...

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Author
Magnusson, Jennie (2)
Thunström, Sarah (2)
SubjectCommunication (2)Health Care industry and Europe (2)
Interactive media (2)
Internet (2)
Telemarketing (2)... View MoreDate Issued
2000 (2)
Has File(s)Yes (2)

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