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Relationship marketing in central Europe - A case study of Volvo Truck Czech
(2001)
Increased competition around the world has forced companies to search for new ways to compete. Relationships are among the most valuable assets a company can have and can create competitive advantages for a company. ...
Regional organisations in emerging markets - The case of Volvo CE in the Middle East and North Africa
(2001)
The move towards globalisation among MNCs has shifted the power structure from one of geographical hierarchy to one of a more global business. This move is however counterbalanced by the need for MNCs to be flexible enough ...