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Now showing items 11-20 of 60
Corporate Special Events A Strategic Tool in Internal Marketing to Motivate and Retain Employees
(2004)
To have a high rate of absence as well as employee turnover is very costly for organisations. Having personnel, who are motivated, inspired and diligent,
might assist in avoiding such inconveniences. In today's global and ...
FROM VALUE CHAIN TO VALUE NETWORK Case study: Oscar Jacobson
(2004)
The textile industry is characterised as ever changing and by short lead times. It is highly competitive, both large and small actors are involved competing in national and international markets. Today, even small textile ...
DISCOVERING A NEW B2B APPROACH TO SUCCESSFUL CUSTOMER PROFITABILITY ENHANCEMENT The case of Formica-PSM
(2004)
Profitability of businesses is a very interesting area to study, as this is the key to survival and development for all companies. Despite its crucial importance, many companies are managing profitability by using rather ...
MEMBERS IMAGE OF CONVENTION BUREAUS A STUDY OF GÖTEBORG CONVENTION BUREAU
(2004)
The main aim of this study was to explore the image of a convention bureau in order to find out the differences of images among its members. This study is focused on Göteborg Convention Bureau and is characterized as a ...
CREATING A POSTMODERN INDIVIDUAL PRODUCT OFFER Case Study of Saab Automobile AB
(2004)
Today, there is a trend towards a customized product offer that provides customers with freedom to individualized products according to their personal
preferences. It is a change from traditional mass marketing towards a ...
The Net Utility Model –A Goldmine of the net companies? A Stated Preference Study Regarding the net companies Responds and Attitude after Applying the Net Utility Model
(2004)
The Swedish electricity market was deregulated in 1996 and as a consequence of this the net companies are acting on a natural monopoly market. The Net Utility Model was introduced to force the net companies to charge fair ...
TRUST AS A TOOL FOR COLLABORATION -In an inter-organisational context
(2004)
The West Sweden Chamber of Commerce and Industry and the Region of Västra Götaland have initiated a project, “Ökad Offertkraft” (Bidding Power), in order to enhance the possibilities of economic growth for the SMEs (Small ...
MANUFACTURING STRATEGY a Case Study for AvestaPolarit
(2004)
AvestaPolarit’s Hot Rolled Plate produces stainless steel plates. The business unit does not compete by having the lowest prices. Instead, it does so by offering high reliability concerning quality and delivery lead-times. ...
Volvo 3P The New Generation’s Seat Project
(2004)
Truck seats are one of the most important components of the truck and the place where the drivers spend most of their time. Today there are an abundance of seats and the divisions within Volvo 3P use different suppliers ...
New Patterns of Foreign Direct Investments Indirect Internationalisations of MNCs Using Platform Countries
(2004)
Since the fall of the Soviet Union in 1989, the former communist countries have been in a period of transition towards a market economy. The Central and East European countries have, however, developed to different extents. ...