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DISTRIBUTOR SELECTION FOR A SWEDISH HAND TOOLS SUPPLIER ENTERING THE UKRAINE THE CASE OF LUNA EXPORT AB 

Wahlström, Anna; Löf, Anna (2004)
Western companies of today are becoming more and more interested in the Eastern European markets, and are therefore moving their operations eastward. Luna Export AB, a Swedish tools and machines supplier, is considering ...

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AuthorLöf, Anna (1)Wahlström, Anna (1)Subject
agents (1)
Business studies (1)
compatibility criteria (1)competitive audit (1)distributor selection (1)entry modes (1)representatives (1)Ukraine (1)... View MoreDate Issued2004 (1)Has File(s)Yes (1)

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