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Now showing items 1-9 of 9
Going international. The influence of Gy11 on the representation of the English-speaking world in Swedish Upper Secondary textbooks
(2013-06-28)
The aim of this study is to investigate how the English-speaking world is based on the argument that English is a "global language" and should therefore be represented accordingly in teaching materials. Four textbooks from ...
The mode of use in social media communication
(2013-09-20)
The course of gaining a more in-depth understanding of the environment that surrounds us has
changed throughout the years. Beginning with diverse studies of the physical world and
slowly transferring towards not only the ...
A change seldom comes alone, neither does the feelings attached to them: A study about employees personal experiences during a multiple change implementation
(2013-07-05)
This study aims to describe and analyze ongoing changes at a company operating in the real estate industry. The study takes the perspective of the employees and how they react to the changes. Previous studies have focused ...
Constructing music culture
(2013-06-19)
This essay explores the creative possibilities of worldbuilding applied to music. It presents anthropological approaches to analysing music culture, and settles upon four main factors (meaning – situation – performance – ...
Hand gesture production and gestural co- activation
(2013-09-20)
The present paper studies the hand gesture production in number and type of two
Cuban participants and a Swedish one. The first time encounters between the two
Cubans, and between one Cuban and the Swede were filmed. The ...
Intercultural Communication, a key to integration
(2013-09-13)
Gothenburg University is a culturally diverse place and students come to study in this
university from almost all parts of the world with very different cultural backgrounds.
Difficult relationships and dialogues and ...
Cross-cultural differences in brand image perception
(2013-09-20)
Problem – International companies need to become more aware of differences within cultures and consumer behavior to stay competitive in today’s business environment. Even though international companies aim to communicate ...
Fin- eller populärkultur? En studie om hur europeiska kulturhuvud-städer påverkas av den kultursyn de möter i EU
(2013-09-26)
Lately the EU has shown a growing interest in cultural policy and cultural investments. It is
therefore relevant to outline EU's cultural views. This study highlights the issue by focusing on
the EU's greatest cultural ...
Addressing Prejudice in Our Multi-Cultural Schools Through Literature: Teaching Robert Swindells’s "Ruby Tanya" with Intercultural Pedagogy
(2013-06-26)
Sweden has developed from a mono-cultural country to a multi-cultural country during the last fifty years. People from all over the world coexist in Sweden, which results in prejudice and discrimination, not least in ...