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EXTENDING BRANDS TO EMERGING MARKETS
Brand management has become a topic of interest in recent years. The contribution of an organisation's brand to company’s assets is now widely acknowledged and brand management is becoming a more integral part of overall ...
Management of Supply Network Relationships in an Emerging Market
This thesis examines how an MNC in the bus industry operating in China manages its local supply network relationships. Our research is based on exploring Volvo Sunwin Bus Corporation, one of Volvo Bus Corporation ...
Supply Network Management in Emerging Markets
Following the global business development of the MNCs, the presence of the MNCs in the emerging markets has led to quick transfers of manufacturing capacity to these markets. However, limited technological capacity ...