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EXTENDING BRANDS TO EMERGING MARKETS
(2003)
Brand management has become a topic of interest in recent years. The contribution of an organisation's brand to company’s assets is now widely acknowledged and brand management is becoming a more integral part of overall ...
Management of Supply Network Relationships in an Emerging Market
(2003)
This thesis examines how an MNC in the bus industry operating in China
manages its local supply network relationships. Our research is based on
exploring Volvo Sunwin Bus Corporation, one of Volvo Bus Corporation ...
Supply Network Management in Emerging Markets
(2003)
Following the global business development of the MNCs, the presence of the
MNCs in the emerging markets has led to quick transfers of manufacturing
capacity to these markets. However, limited technological capacity ...