This study has focused on the theory of innovation diffusion in organizational contexts, using the emerging drone technology as its core product innovation in order to analyze the phenomenon. The study has been of a ...

The purpose of this thesis is to address the, by scholars and managers alike, expressed need of attention towards innovation in the food industry. Sprung from the critique of the existing food innovation system, the concept ...

Innovation is one of the major factors of the country’s development and wealth. It is generally accepted that economically strong countries can afford to dedicate more funds to research and development, and as such, the ...

Practitioners have highlighted an untapped potential for innovations within business units of organizations. However, despite the large potential for innovation with business units, one central issue is that only a few ...

Many authors subscribe to the importance of innovation for modern companies. Yet, the meaning of this term seems rather evasive. It is even more challenging to capture the meaning of innovation management. In this study, ...

Företag utsätts idag för en turbulent marknad med hård konkurrens och en förmåga att innovera sig själv blir allt viktigare. Men vad innovation är och hur man bör förvalta det är långt ifrån självklart. I denna fallstudie ...

A large body of literature has emerged with economists and managers seeking to understand how firms shall utilize their resources to ensure competitive advantage and satisfying performance. Scholars have been attempting ...

Purpose The following master thesis addresses research on and around the topic of open innovation within a closed system. This paradox will be analyzed upon a corporation which is part of a group of brands that act and ...

Syfte Syftet med uppsatsen är att ta reda på vad för innovationer som uppkommer inom svensk dagligvaruhandel med fokus på de största aktörerna. Således är målet att ge läsaren en förståelse för hur det innovativa arbetet ...

This thesis addresses the difficulty to build a strong brand and capture the audience attention. In a noisy world, were consumers get bombarded by loud advertising and aggressive campaigns, companies are forced to adopt ...