Browsing Student essays / Studentuppsatser by Subject "U&G"
Now showing items 1-1 of 1
-
Match Me If You Can! Business Graduates’ Engagement with Employer Brands on Social Networking Sites
(2014-12-05)Purpose – The purpose of this paper is to study the gratifications business graduates seek when engaging with employer brands on the Social Networking Sites (SNSs) LinkedIn and Facebook. Research Design – The study is ...