Browsing Student essays / Studentuppsatser by Subject "R&D Network"
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‘In the Region for the Region’ – Tailoring Solutions to the Mid-Segmnet in Emerging Markets . A case study of Bühler Bangalore’s Mid-Segment Innovations
(2016-10-13)Western MNCs active in emerging markets have traditionally catered the high-income customers of the premium-segment. Meanwhile, the economic growth in emerging markets, such as China and India, has led to a vast mid-segment ...