Visar nyckelord: "B2B"
Visas titlar 1-7 av 7
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Conflicts or constructive collaboration?- A study investigating the coordination of the sales-marketing interface in a digital context
(2021-06-29)This study investigates how coordination is achieved between the functions sales and marketing in B2B organizations, and how increased digitalization affects the coordination between different functions. The paper uses ... -
DISCOVERING A NEW B2B APPROACH TO SUCCESSFUL CUSTOMER PROFITABILITY ENHANCEMENT The case of Formica-PSM
(2004)Profitability of businesses is a very interesting area to study, as this is the key to survival and development for all companies. Despite its crucial importance, many companies are managing profitability by using rather ... -
Kunddriven supportverksamhet
(2013-07-30)Sociala media utgör idag en allt större del av organisationer och företag, oavsett om det gäller området B2B (Business to business) eller B2C (Business to consumer). Att använda sig av sociala medier har blivit en ... -
Unravelling the Values of Corporate Sustainability Practices
(2017-06-30)Abstract: This article is about corporate sustainability practices and the value they create for corporations. A practice theory approach is applied on a firm-level to explore the relationship between sustainability practices ... -
Utilization of Social Media within Product Development -an exploratory multiple case study of SMEs and their perception on the usability of social media in the product development process
(2012-07-16)While social media is already widely adopted among firms within commercialization and marketing, it can also prove to be a useful tool in the process of product development in order to interact with customers and open up ...