Browsing Student essays / Studentuppsatser by Author "Pagoldh, Rebecca Lindén"
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To dare or not to dare – taking a stand in marketing campaigns - How companies’ decisions to take a public standpoint in social issues affect consumers’ perceptions and behaviour
Lindén, Amanda; Pagoldh, Rebecca Lindén (2020-06-23)Based on an interest to contribute to further understanding of the area of CSR marketing the purpose of this article is to explore the perceptions and effects of marketing where companies take a public standpoint in social ...