Prisutveckling och krisstrategier inom livsmedelsbranschen i Sverige 2022-2023 - En analys av marknadstrender och konkurrenssituationen

Abstract

This study aims to investigate the underlying factors driving the recent price increases in the food industry and their impact on the three parts of the food industry supply chain; primary production, manufacturing, and retail. Additionally, it seeks to identify strategies used by the food industry to address recent price increases and explore industry stakeholders' perspectives on the coming years' price trends. To formulate the research problem, a comprehensive literature review was conducted, encompassing relevant studies related to the investigated issue. Finally, the factors identified as contributing to the increased food prices include the lingering effects of the Covid-19 pandemic, the conflict in Ukraine, and Sweden's domestic monetary and energy policies. Emerging strategies such as cost leadership and focus were identified across all three sectors: primary production, the food industry, and grocery retail. These sectors have implemented operational streamlining, cost-minimization projects, and redirected their focus towards offering value-for-money products. Respondents anticipate price stabilization and lower growth in the future of the food industry.