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dc.contributor.authorIsaksson, Hanna
dc.contributor.authorPalmqvist, Hanna
dc.date.accessioned2023-07-03T15:01:36Z
dc.date.available2023-07-03T15:01:36Z
dc.date.issued2023-07-03
dc.identifier.urihttps://hdl.handle.net/2077/77658
dc.descriptionMSc in Logistics and Transport Managementen
dc.description.abstractHuman actions are causing a growing negative impact on the environment and measures must be taken to halt this trend. In response, the EU and Sweden have developed new regulations to be implemented, aimed at reducing the environmental impact of disposable food and beverage packaging. This thesis aims to investigate consumers’ willingness to participate in a circular supply chain by using reusable packaging for ready-to-eat food and beverage. The research questions focus on consumer incentives and provide suggestions for implementing a circular supply chain. Qualitative methods, including interviews with consumers aged 20-40 years, an observation, and a pilot project workshop, were used to gather data. The findings show that consumers value convenience and an efficient return process. Environmental and economic factors influence their decisions but not at the expense of convenience and time. The design of the packaging was not found to have a significant influence on consumers’ decisions, but hygiene was considered an essential feature. Ultimately, a circular supply chain must be tailored to meet consumer needs and preferences to maximize efficiency. The suggested solution involves a simple registration and generous return policies.en
dc.language.isoengen
dc.relation.ispartofseries2023:86en
dc.subjectSustainable Food Packagingen
dc.subjectSustainable Beverage Packagingen
dc.subjectCircular Economyen
dc.subjectEnvironmental Sustainabilityen
dc.subjectConsumer Incentivesen
dc.subjectMulti Criteria Decision Analysisen
dc.subjectCircular Economy and Logisticsen
dc.subjectSwedish Packaging Policiesen
dc.subjectCircular Packaging Solutionen
dc.titleConsumer Incentives for Participating in a Circular System - Understanding the Use of Reusable Food and Beverage Packagesen
dc.typeText
dc.setspec.uppsokSocialBehaviourLaw
dc.type.uppsokH2
dc.contributor.departmentUniversity of Gothenburg/Graduate Schooleng
dc.contributor.departmentGöteborgs universitet/Graduate Schoolswe
dc.type.degreeMaster 2-years


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