dc.contributor.author | Isaksson, Hanna | |
dc.contributor.author | Palmqvist, Hanna | |
dc.date.accessioned | 2023-07-03T15:01:36Z | |
dc.date.available | 2023-07-03T15:01:36Z | |
dc.date.issued | 2023-07-03 | |
dc.identifier.uri | https://hdl.handle.net/2077/77658 | |
dc.description | MSc in Logistics and Transport Management | en |
dc.description.abstract | Human actions are causing a growing negative impact on the environment and measures must
be taken to halt this trend. In response, the EU and Sweden have developed new regulations
to be implemented, aimed at reducing the environmental impact of disposable food and
beverage packaging. This thesis aims to investigate consumers’ willingness to participate in a
circular supply chain by using reusable packaging for ready-to-eat food and beverage. The
research questions focus on consumer incentives and provide suggestions for implementing a
circular supply chain. Qualitative methods, including interviews with consumers aged 20-40
years, an observation, and a pilot project workshop, were used to gather data. The findings
show that consumers value convenience and an efficient return process. Environmental and
economic factors influence their decisions but not at the expense of convenience and time.
The design of the packaging was not found to have a significant influence on consumers’
decisions, but hygiene was considered an essential feature. Ultimately, a circular supply chain
must be tailored to meet consumer needs and preferences to maximize efficiency. The
suggested solution involves a simple registration and generous return policies. | en |
dc.language.iso | eng | en |
dc.relation.ispartofseries | 2023:86 | en |
dc.subject | Sustainable Food Packaging | en |
dc.subject | Sustainable Beverage Packaging | en |
dc.subject | Circular Economy | en |
dc.subject | Environmental Sustainability | en |
dc.subject | Consumer Incentives | en |
dc.subject | Multi Criteria Decision Analysis | en |
dc.subject | Circular Economy and Logistics | en |
dc.subject | Swedish Packaging Policies | en |
dc.subject | Circular Packaging Solution | en |
dc.title | Consumer Incentives for Participating in a Circular System - Understanding the Use of Reusable Food and Beverage Packages | en |
dc.type | Text | |
dc.setspec.uppsok | SocialBehaviourLaw | |
dc.type.uppsok | H2 | |
dc.contributor.department | University of Gothenburg/Graduate School | eng |
dc.contributor.department | Göteborgs universitet/Graduate School | swe |
dc.type.degree | Master 2-years | |