The environmental impact of omnichannel distribution - A case study of the changes in distribution to consumer
Abstract
To meet customer demands of fast deliveries and a wide product assortment, many companies
decide to implement an omnichannel (OC) supply chain. Through this, different channels
become integrated and physical stores can be interconnected with online stores. In previous
literature it was found that this kind of implementation can entail both advantages and
challenges, where the reduction of emissions is one of the drivers alongside the transportation
costs. To investigate the impact of implementing OC distribution, Nudie Jeans was used as a
case company and London, UK as well as Sydney, AU were the focus markets. Based on data
provided by the company, calculations were made where the results showed that there is a clear
relationship between volumetric weight and the emissions which indicates that making larger
shipments results in lower emissions per kilo. In addition to this, it was found that the final parts
of the delivery form London or Sydney to the end customer, stays approximately the same as
before the implementation of OC. In comparison to the literature, the results of this thesis
showed that several aspects aligned with previous studies, although some differences were
found which could be related to the specific case.
Degree
Master 2-years
Other description
MSc in Logistics and Transport Management
Collections
View/ Open
Date
2022-08-03Author
Jarlén, Rebecka
Lisa, Olsson
Keywords
Omnichannel
emissions
distribution
fashion retail
transport modes
environmental impact
Series/Report no.
2022:105
Language
eng