| dc.description.abstract | In this qualitative case study, the phenomenon of servitization is analysed for ABB
Kabeldon, a conventional manufacturer located in Sweden, with the purpose of
finding the factors that influence the servitization potential of cable distribution
cabinets and how best to address them. The conclusion reached is that the
factors can be divided into key motivators, the rationale for the strategy, and
challenges, the hurdles that lead some companies to a service paradox. In
this case, the key motivators consist of profitability, customer relationships, and
competitive advantage. The challenges comprise customer management, business
model, development process, organisational structure, regulations, market readiness,
and value chain. The last three challenges emerged from the empirical analysis and
all other factors were present in the literature and empirically. | sv |
