The Greta effect - En kvalitativ bildanalys av nyhetsbilden på Greta Thunberg

Abstract

Aim of thesis: How is Greta Thunberg portrayed from a gender perspective from an unknown individual until today were she have iconic status – comparison between tabloid and daily press is made from an semiotic picture analysis.

Theoretical framework: With the theory of gender we can gain a deeper understanding of whether the images appear positive or negative for the woman’s role in the media. Media logic describes how the media thinks about a news​ occasion a​nd can explain why they did what they did.

Method: To study the images of Greta Thunberg, the choice ended up in a qualitative study. The focus of this study is to analyze and try to understand what a number of images with its heading and caption convey from a semiotic perspective.

Results: Greta Thunberg is portrayed negatively from the start, diminishing from a gender perspective where she never gains power. This is mainly clear in sample 1 and in both Aftonbladet and Dagens Nyheter.

A difference in both Selection 1 and 2 is how media use image and graphics in their publications and this is explained by the media logic.