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Nudging för välgörenhet - Kan nudging påverka beteendet vid pantstationer?


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Title: Nudging för välgörenhet - Kan nudging påverka beteendet vid pantstationer?
Other Titles: Nudging for charity - Can nudging affect the behaviour at pledge stations?
Authors: Avenius, Isabelle
Ljung, Johanna
Issue Date: 11-Jul-2019
Degree: Student essay
Series/Report no.: 201907:112
Uppsats
Keywords: Nudge
Information
Pant
Välgörenhet
Beteendeekonomi
Altruism
Recycling
Charity
Behavioral Economics
Abstract: Within neoclassical theory and behavioral economics, different views are presented on people's egoism and altruism. In this study, we want to investigate how nudge and information affect people's behavior at reverse vending machines, namely whether the use of nudge or information affects that individuals donate their deposit sum to charity. It was hoped that these efforts could affect people's behavior and increase the proportion of money that goes to charity. We used nudging in two stores of wh... more
URI: http://hdl.handle.net/2077/61208
Appears in Collections:Kandidatuppsatser / Institutionen för nationalekonomi och statistik

 

 

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