Nudging för välgörenhet - Kan nudging påverka beteendet vid pantstationer?

Abstract

Within neoclassical theory and behavioral economics, different views are presented on people's egoism and altruism. In this study, we want to investigate how nudge and information affect people's behavior at reverse vending machines, namely whether the use of nudge or information affects that individuals donate their deposit sum to charity. It was hoped that these efforts could affect people's behavior and increase the proportion of money that goes to charity. We used nudging in two stores of which one large and one small, with the same nudge and with the same charity organization so that these stores and customer groups could be compared to each other. In addition to these, we had an extra store with information efforts to be able to compare the efforts nudging and information with each other. We found that the efforts in the form of nudging resulted in a positive increase in the sum of the donation and the percentage of donation, while the information effort provided a positive increase in the sum of the donation but a reduction in the percentage of donation. Through survey and regression analysis, we saw a significant result that women are more likely than men to press the charity button.