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Experimental and non-experimental evidence on limited attention and present bias at the gym


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Title: Experimental and non-experimental evidence on limited attention and present bias at the gym
Authors: Muller, Paul
Habla, Wolfgang
Issue Date: Oct-2018
Extent: 57
Publication type: report
Publisher: University of Gothenburg
Organization: Dept. of Economics, University of Gothenburg
Series/Report no.: Working Papers in Economics
743
Keywords: health behaviour
randomized experiment
reminders
nudging
habit formation
limited attention
time inconsistency
Abstract: We show that limited attention and present bias contribute to low levels of exercise. First, in a large randomized experiment, we find that email reminders increase gym visits by 13 % and that they benefit nearly all types of individuals. Limited attention can explain these effects. Second, using a novel dataset, we find that many bookings for gym classes are canceled, and that bookings are made even for classes that never have a waiting list. Comparing these findings to the predictions of a dyn... more
ISSN: 1403-2465
Description: JEL-code: C93, D91, I12
URI: http://hdl.handle.net/2077/57880
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