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Du kan aldrig ana vad som hände sen! En kvantitativ innehållsanalys av klickrubriker som ett exempel på kommersialiseringen av nyhetsmedia


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Title: Du kan aldrig ana vad som hände sen! En kvantitativ innehållsanalys av klickrubriker som ett exempel på kommersialiseringen av nyhetsmedia
Authors: Kinnerfors, Elsa
Lindgren, Amanda
Issue Date: 11-Oct-2017
Degree: Student essay
Series/Report no.: KV17-11
Abstract: Abstract The purpose of this study was to investigate clickbaits as an example of how traditional news media is being commercialized through the movement to online news. The online media demands a more frequently updated material, which results in challenges for the news producers. Because of the large amount of online news, news producers who’s material is online-based need to find more innovative ways to attract their audience. One of these ways is to create headlines that make the reader cur... more
URI: http://hdl.handle.net/2077/54001
Appears in Collections:Kandidatuppsatser

 

 

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