The role of social media when internationalising: A multiple case study of Swedish SMEs within the fashion industry
Degree
Student essay
View/ Open
Date
2017-08-29Author
von Braun, Louise
Sjöstrand, Filippa
Keywords
Internationalisation
small and medium-sized enterprises (SMEs)
fashion industry
social media
Series/Report no.
Management & organisation
17:46
Language
eng