| dc.contributor.author | Kleyn, Wesley Overklift Vaupel | |
| dc.date.accessioned | 2016-09-14T07:28:34Z | |
| dc.date.available | 2016-09-14T07:28:34Z | |
| dc.date.issued | 2016-09-14 | |
| dc.identifier.uri | http://hdl.handle.net/2077/46903 | |
| dc.description.abstract | Trademark genericization is a threat to companies with well-known products or services.
Past cases have demonstrated that breaking certain trademark usage rules can lead to the
loss of exclusive rights. This dissertation sought to determine the good and bad practices in
trademark genericization processes. Genericization of a trademark occurs when the general
public starts using the trademarked name as the generic name for the product category.
Companies can counter this by implementing certain strategies. Timing and amount of
effort have been proven crucial in past cases. Failure to do so can lead to the loss of
enforceable trademark rights. A study has been conducted on trademarks that are facing
genericization. The results reveal that trademarks such as Lava® Lamp, Frisbee®, Keso®,
Jacuzzi®, and Post-it® are facing an extent of genericization in the Netherlands or Sweden. | sv |
| dc.language.iso | eng | sv |
| dc.relation.ispartofseries | 2016:094 | sv |
| dc.subject | trademark | sv |
| dc.subject | genericization | sv |
| dc.subject | genericized trademark | sv |
| dc.subject | generic brand | sv |
| dc.subject | intellectual property | sv |
| dc.subject | descriptive concept | sv |
| dc.subject | communication | sv |
| dc.title | Patterns of trademark genericization | sv |
| dc.title.alternative | Good and bad practices | sv |
| dc.type | Text | eng |
| dc.setspec.uppsok | Technology | |
| dc.type.uppsok | H2 | |
| dc.contributor.department | Institutionen för tillämpad informationsteknologi | swe |
| dc.contributor.department | Department of Applied Information Technology | eng |
| dc.type.degree | Master theses | eng |
