How Building a Climate for Creativity can Promote Innovative Activities
Abstract
Innovation is most commonly associated with the process of implementing useful ideas to
create value-adding products, services and processes in an organization. However, what most
organizations fail to recognize is the importance of idea generation, and thus creativity, as a
fundamental part of the innovation process and essentially a precondition for innovation.
Companies and organization in general put great focus on innovation, but are perhaps less
equipped to work with creativity. However, seeing that creativity is such an important part of
working with innovation in the long run, companies should pay more attention to creativity as
a first step of generating new ideas.
The purpose of this thesis is to observe the organizational climate of a business unit at a
multinational vehicle safety company that recently began developing a new innovation
department. The aim of the new department is to build a climate that foster creativity and
innovation in the long run. Therefor, the research aim to identifying activities and success
factors crucial for building a creative climate and promoting creativity as a key factor for
innovation. The findings show how the organization works with several different activities
and it provides a foundation for how to continue the work with creativity, and successfully
build a creative climate.
Degree
Master 2-years
Collections
View/ Open
Date
2015-12-15Author
Weiner, Emma
Keywords
Innovation
Creativity
Idea Generation
Creative Climate
Series/Report no.
Master Degree Project
2015:126
Language
eng