Eco-Tourism and the Learning-Scape: Consumers’ Learning Experience at an Eco-Lodge in Australia

Abstract

Abstract: Eco-tourism aims to have less negative impact on communities and the environment, while simultaneously promoting conservational behaviour and attitudes. Thus, eco-tourism is an excellent tool to educate tourists on how to become more responsible. Previous research has focused on learning experiences in eco-activities, while a focus on learning in sustainable accommodation experiences has been neglected even though these experiences play an important role in the overall tourist experience. Therefore, this study aims to get an increased understanding of the learning experience guests encounter while residing in an eco-lodge. The analysis and findings are based on a qualitative case study conducted through interviews, complemented by observations at a specific eco-lodge in Australia. The findings from this article show that there is a gap between the learning opportunities at the lodge and guests’ aspirations of the learning experience. From these findings a learning-scape is proposed as a way to enhance the learning experience for consumers by combining three aspects: appealing to emotions and interests, playing on previous knowledge and involvement, and providing more learning opportunities.