English at Universeum. A Needs Analysis of Communication in English at the Science Center Universeum in Gothenburg
The purpose of this study is to investigate how English is used at Universeum, the largest science center in Scandinavia, and also to identify any needs for improving the communication in English. To do this, a needs analysis is conducted that identifies the present state of Universeum’s English as well as a target situation in which the all the communicative goals for the language are met. In order to triangulate these two situations, the analysis makes use of three separate approaches: a questionnaire, three semi-structured interviews, and a text analysis of sign texts. The analysis shows that English is frequently used, in both written and oral form, in communication with visitors, business partners, and other zoos and science centers, but also between colleagues. The overall level of English is high, but some areas for improvement are identified. The questionnaire and interviews show that formal spoken communication in the form of scheduled guided tours and other activities are needed. The text analysis shows that there are many discrepancies between the signs’ Swedish and English texts, and that the English versions are often more complex. The study ends with a table that summarizes the needs and some suggested actions for improvements.
Target Situation Analysis (TSA)
Present Situation Analysis (PSA)
SPL kandidatuppsats i engelska
MetadataShow full item record
Showing items related by title, author, creator and subject.
Bergström, Joel (2020-06-12)The purpose of this investigation is to become a better improviser at the organ. I will use, The Chromatic Function Analysis Model, abbreviated as TCFAM, as a method to deconstruct material and later reconstruct material, ...
Should shareholders demand their board of directors to buy financial stake in the company to maximize wealth? Selindh, Victor; Lindqvist, Edward (2012-06-29)This study empirically investigates if shareholders in Swedish Large Cap listed firms should demand from their board of directors to buy financia stake in the company. Arising demands from shareholders in especially American ...
af Geijerstam, Tove (2021-01-28)The thesis examines possible ways of understanding 1 Corinthians 7.21 in the context of especially 1 Corinthians 7.17–24 and generally the whole of chapter 7. This is done from the perspective of perception, through a ...