| dc.description.abstract | Evaluating the impact of media assistance is challenging for several reasons. Primary among
them is that these kinds of initiatives operate in a complex political, social, and cultural
environment. Although there has been increased attention to evaluation of media assistance,
with a series of international conferences, funded research projects, and publications ad
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dressing this topic, it remains a problematic area of practice. This paper provides a survey of
recent media assistance evaluation practices through an analysis of 47 evaluation documents
of programs and projects from 2002-2012, identifying trends in methodology choices, and
critiquing the quality of the evidence enabled through different evaluation approaches. It
finds clear patterns in how, when and by whom evaluations are undertaken, but finds that
these practices rarely generate useful, insightful evaluations. | sv |
