| dc.contributor.author | Dahlberg, Leif | |
| dc.contributor.editor | Carlsson, Ulla | |
| dc.date.accessioned | 2014-11-21T08:58:55Z | |
| dc.date.available | 2014-11-21T08:58:55Z | |
| dc.date.issued | 2010-06 | |
| dc.identifier.citation | Nordicom Review 31 (2010) 1, pp. 103-114 | sv |
| dc.identifier.isbn | 978-91-86523-05-3 | |
| dc.identifier.uri | http://hdl.handle.net/2077/37456 | |
| dc.description.abstract | The subject of this article is the extensive use of metalepsis as an argumentative and rhe-
torical device in media discourse, and in particular in advertising. Metalepsis, a form of
metonymy, sets up an inverted relation – causal, logical or contiguous – between terms
and/or objects, either as an aesthetic effect or a means of persuasion. The first part of the
article discusses the use of metalepsis in literature and film; the second part discusses the
use of the figure in mass media and advertising; the third part discusses the relation between
advertising, art, and popular culture. The final part of the article discusses the pervasive use
metalepsis in advertising. Since metalepsis is a powerful rhetorical device, I have chosen
the figure of the tiger to illustrate how it operates in advertising and media discourse | sv |
| dc.format.extent | 12 | sv |
| dc.language.iso | eng | sv |
| dc.publisher | Nordic Council of Ministers, Nordicom | sv |
| dc.relation.ispartofseries | Nordicom Review | sv |
| dc.relation.ispartofseries | 1/2010 | sv |
| dc.subject | advertising | sv |
| dc.subject | metalepsis | sv |
| dc.subject | metonymy | sv |
| dc.subject | rhetoric | sv |
| dc.subject | media discourse | sv |
| dc.title | Put a Tiger in Your Text Metalepsis and Media Discourse | sv |
| dc.type | Text | sv |
| dc.type.svep | article, peer reviewed scientific | sv |
