dc.contributor.author | Holtz-Bacha, Christina | |
dc.contributor.author | Johansson, Bengt | |
dc.contributor.author | Leidenberger, Jacob | |
dc.contributor.author | Maarek, Philippe J | |
dc.contributor.author | Merkle, Susanne | |
dc.contributor.editor | Carlsson, Ulla | |
dc.date.accessioned | 2014-11-14T13:11:15Z | |
dc.date.available | 2014-11-14T13:11:15Z | |
dc.date.issued | 2012-12 | |
dc.identifier.citation | Nordicom Review 33 (2012) 2, pp. 77-92 | sv |
dc.identifier.isbn | 978-91-86523-57-2 | |
dc.identifier.uri | http://hdl.handle.net/2077/37414 | |
dc.description.abstract | This study analyzes and compares party ads that were broadcast on television during the
2009 European Election campaign in France, Germany, Sweden and the UK. Even though
electoral TV ads have never reached the same importance in European countries as in the
US, such ads are to be regarded as an expression of the specific political culture of a coun
-
try and therefore have relevance beyond election campaigns. An international comparison
of ads produced for the same event is particularly suited to revealing similarities across
cultures as well as national idiosyncrasies. Additionally, the present study demonstrates
a methodological approach that defines a ‘sequence’ as the unit of analysis instead of the
whole spot, and thus it is different from previous research on electoral advertising. | sv |
dc.format.extent | 16 | sv |
dc.language.iso | eng | sv |
dc.publisher | Nordic Council of Ministers, Nordicom | sv |
dc.subject | electoral advertising | sv |
dc.subject | European election | sv |
dc.subject | content analysis | sv |
dc.subject | international comparison | sv |
dc.title | Advertising for Europe TV Ads During the 2009 European Election Campaign in Four Countries | sv |
dc.type | Text | sv |
dc.type.svep | article, peer reviewed scientific | sv |