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Browsing Books / Böcker by Subject "urban marketing"
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Mega-Sporting Events and the Media in Attention Economies. National and International Press Coverage of the IAAF World Championships in Helsinki 2005
(Nordic Council of Ministers, Nordicom, 2009-11)The present article examines the IAAF World Championships as a commercialized mega- sporting event and an expression of the contemporary experience industry. The focus of the empirical analysis is on the national and ...