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dc.contributor.authorAndreasson, Terese
dc.contributor.authorMuller, Sarah
dc.date.accessioned2013-07-16T08:41:03Z
dc.date.available2013-07-16T08:41:03Z
dc.date.issued2013-07-16
dc.identifier.urihttp://hdl.handle.net/2077/33487
dc.description.abstractSince China’s economy has grown rapidly after the fall of Communism, attention has been brought to the topic of China as country of origin and its country image in the global market. In order to determine how this affects the Swedish costumers’ purchase decision, a quantitative survey was conducted among 30 participants, whose answers were divided based on age, gender and educational level. The findings revealed that the older generation was more critical towards China than the younger, while the males were more critical than the females and the educational level was of marginal importance to the outcome.sv
dc.language.isoengsv
dc.relation.ispartofseriesManagement & Organisationsv
dc.relation.ispartofseries13:31sv
dc.subjectChinasv
dc.subjectCOOsv
dc.subjectCIsv
dc.subjectSwedishsv
dc.subjectconsumersv
dc.subjectattitudesv
dc.subjectbrandsv
dc.subjectproductsv
dc.titleMade in China - Swedish Consumers’ Perception of China as a Country of Originsv
dc.typeText
dc.setspec.uppsokSocialBehaviourLaw
dc.type.uppsokM2
dc.contributor.departmentUniversity of Gothenburg/Department of Business Administrationeng
dc.contributor.departmentGöteborgs universitet/Företagsekonomiska institutionenswe
dc.type.degreeStudent essay


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