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GENDER-STEREOTYPES, FOOD AND ADVERTISING. An Analysis of Gender-role Portrayal and Gendered Language in Japanese Video Commercials
(2020-06-09)
This thesis aims to investigate Japanese gender stereotypes through the analysis of gender role portrayals in video commercials of the product category food and cooking, as well as by observing the use of gender specific ...
POWER IN TRANSLATION. Bringing Japan to the West
(2016-09-02)
Studying the Japanese language in translation is highly interesting, given its many unique linguistic features and the distinctive cultural setting in which it is primarily used. Adopting Japanese works into Western languages ...
QUEER JAPANESE. The modern-day language usage of Japanese LGBTQ+ people
(2022-01-25)
Gendered language is a well-known feature of Japanese, but how is it applied by a speaker who does
not fit the cisgender or heteronormative standards in society? In a 2010 study, Hideko Abe published a
book titled Queer ...
A WORLD OF RICE AND GODS: WHERE WHITE GRAINS SYMBOLIZE WEALTH. A study of Japanese game localization and crosscultural translation
(2021-06-15)
Studies of Japanese translation are a common topic, and with good reason. There is extensive material
to work with, and the vast differences between Japanese and many other languages creates translation
challenges of ...