Den 5/1-2026 kommer GUPEA att vara otillgängligt för alla under hela dagen.
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Hållbarhetsarbete i världsklass. En diskursiv studie av Business Region Göteborgs och Göteborg & Co:s kommunikation kring det hållbara Göteborg ur ett varumärkesperspektiv
(2025-09-08)The municipally owned companies Business Region Göteborg and Göteborg & Co have major influence on the perception of Gothenburg - including the 13 municipalities surrounding the city - as a sustainable placebrand. Their ... -
Opportunity to hear vs attention i audiella kontexter. En explorativ studie om selektiv uppmärksamhet
(2025-09-08)This study explores how auditory attention functions in sound-rich environments where multiple audio sources compete for the listener’s focus. It aims to deepen the understanding of how we listen, what we perceive, and ... -
SÅ TALAR FLASHBACK. En kritisk retorikanalys av inlägg på en Flashback-tråd under statsministermötet 2022
(2025-08-19)Political discourse on digital platforms has changed dramatically, where anonymity and new forms of communication influence both the tone and the content of discussions. This shift raises important questions about the ... -
Tuta, köra, gilla och interagera. En kvalitativ uppsats om bilindustrins kommersiella kommunikation på sociala medier.
(2025-08-06)This thesis is based on how interactivity and social media has changed how the car industry works when it comes to digital marketing. This is also the purpose of this thesis, the research questions are as follows: 1. ... -
DEN PERFEKTA FEMININITETEN. En multimodal kritisk diskursanalys över hur femininitet uttrycks i TikTok-trenden ”Soft Girl”
(2025-08-05)TikTok is a popular social media platform that mostly consists of shorter videos, but also pictures. Trends, or that something is trending has become a big part of the content on TikTok. One type of trend that often goes ... -
ATT KOMMUNICERA I MOTVIND. En kvalitativ textanalys av SAS:s kommunikativa strategier och retoriska positionering i pressmeddelanden under den inledande fasen av Covid-19-pandemin
(2025-08-04)The outbreak of the Covid-19 pandemic in early 2020 represented a profound global crisis with significant implications for various sectors, including the aviation industry. As international borders closed and travel ... -
“... då man inte kan ändra er och ni alla är inombords glorifierande horor, helt ärligt. Jag har mer respekt för en gatuhora, än en vanlig tjej.” En kritisk diskursanalys av antifeministiska diskurser på Flashback och Reddit.
(2025-08-04)The fall of 2017 marked a global turning point in which millions of women shared their stories and experiences regarding sexual harassment and assaults in connection with the global #MeToo movement. Questions about gender, ... -
“THEY’RE EATING THE DOGS, THEY’RE EATING THE CATS!”. En analys av politiska memes under USA-valet 2024
(2025-08-04)In an era where political communication is increasingly shaped by social media, internet memes have emerged as powerful tools for conveying messages, shaping public opinion, and generating affective narratives. This study ... -
”ETT NORRLANDSKNÄCK OM ÅRET RÄCKER”. En kvalitativ studie av mediediskurser kring Norrland
(2025-08-04)This study examines how discourse in the news regarding Norrland, a region in Northern Sweden historically subjected to internal colonialism, is produced, reproduced and changes in national and local news coverage. The ... -
Mellan flöde och förtroende. En kvantitativ studie som genom en multipel regressionsanalys undersöker sambandet mellan nyhetskonsumtion via sociala medier och förtroendet för traditionella medier.
(2025-07-31)In this study we investigate the association between news consumption on social media and trust in traditional media. We tested this association through two hypotheses: (H1) Higher news consumption on social media has a ... -
“Systerskap online: En studie av community-bygge i SheRuns clubs sociala medier”. En kvalitativ analys av sociala medier som plattform för gemenskap
(2025-07-31)This essay aims to explore how members perceive SheRuns Club's presence on social media as a source of belonging, inspiration, and empowerment within a digital community. The study is grounded in Uses and Gratifications ... -
NYHETSUNDVIKANDE OCH POLITISKT SJÄLVFÖRTROENDE. En kvantitativ analys av sambandet mellan nyhetskonsumtion och politiskt självförtroende, baserad på befintliga enkätdata från SOMinstitutet år 2023
(2025-07-31)Today, copious amounts of national and international news are only a click away. With the large-scale change in the media environment, we are witnessing a fundamental shift in the way we consume news. Even though traditional ... -
FOMO i det digitala ungdomslivet. En kvalitativ studie om synlighet, normer och digitalt välbefinnande
(2025-07-30)This study explores how young women experience the phenomenon of FOMO (Fear of Missing Out) in relation to their use of social media, and how these experiences impact their digital well-being. Using a qualitative approach, ... -
UNGDOMAR OCH MYNDIGHETSINFORMATION. En kvalitativ intervjustudie om att nå ut till tonårspojkar i ett digitalt medielandskap
(2025-07-30)This study aims to examine how the Swedish youth relate to information from public authorities. It was conducted on behalf of Västra Götalandsregionen, with the purpose of identifying how they can better communicate in ... -
BARN, BUBBLAN OCH BUDSKAPEN. En kvalitativ intervjuanalys om hur barn resonerar kring information på sociala medier
(2025-07-30)This study aims to find out how children in the age 6 to 12 reason abaut information on social media, with a significant focus on their media literacy, perception of message and assessment of reliability. Through qualitative ... -
“En personlig varumärkesidentitet?!?!!!! Vafan är det??”* En kvalitativ studie som undersöker hur offentliga personer resonerar för hur de stärker och upprätthåller sin varumärkesidentitet i sin digitala kommunikation sett utifrån teorierna personal- och corporate branding
(2025-07-30)The purpose of this thesis is to examine how public figures motivate their decisions for strengthen and maintaining their brand identity through digital communication. We have analyzed this through the theories of personal- ... -
“Jag kan ju välja att inte scrolla men jag skulle hellre scrolla än att inte scrolla.” En kvalitativ studie om ungdomars scrollbeteende på sociala medier och de behov som förväntas uppfyllas
(2025-07-30)In today’s digital landscape, social media usage has become a routine part of adolescents’ daily lives. One central activity within this media consumption is scrolling, a passive, often automatic engagement with endless ... -
"JAG BLEV V*LDTAGEN AV EN SKÅDESPELARKOLLEGA”. En kvantitativ studie om svensk dagspress rapporteringen av uppropsgruppen #tystnadtagning inom metoo
(2025-03-31)Sexual harassment is something that has existed for several decades, and are something that still occurs today in many places around our society. In the fall of 2017, a movement called the Metoo-movement, started and ... -
Den svenska fotbollens supporterkultur, huliganism och läktarvåld. En kvantitativ innehållsanalys om hur svensk nyhetsmedia framställer supporterkultur inom fotboll
(2025-03-13)The aim for this study was to investigate, analyze and compare the way Sweden's main five news outlets portray and frame Swedish supporter culture surrounding football. In order to do so we formulated four research ... -
‘VEM SA ATT POLITIK INTE KAN VARA KUL?’ En kvantitativ innehållsanalys om frekvensen av politainment hos politiska ungdomsförbund på TikTok år 2023 respektive år 2024
(2025-02-27)The political landscape is constantly changing and influenced by outside forces. The strong connection to the traditional media has evolved to include a new important part, social media. A good way for the politics to ...
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