Recent Submissions

  • När krisen kommer, en känslosam berättelse 

    Danielsson, Josefine; Englund Arvidsson, Lovisa; Menonen, Hanna
    During the covid-19 pandemic, citizens faced many changes in their everyday lives and it was up to the authorities to communicate to the population how that adaptation would work and look like. This essay will examine ...
  • En bild säger mer än tusen ord - men håller texten med om dem? 

    Suurküla, Jenny
    The news media has a large hand in how we perceive the world around us, and one sensitive topic which is widely reported on is refugees and asylum seekers. Therefore, there is and has been a great deal of research made ...
  • DEN INTERNA JÄMSTÄLLDHETSKOMMUNIKATIONENS FRAMGÅNGSFAKTORER OCH UTMANINGAR 

    Westh, Mia
    Gender integration is the Swedish government's main strategy for achieving gender equality, which means that a gender perspective must be considered in all political decisions that affect people's conditions, so that ...
  • ALLA DELAR, DÅ DELAR JAG OCKSÅ 

    Lyngfelt, Julia; Wendeberg, Olof
    This study examines how young women experience social media usage today compared to five years ago, before the #metoo-movement, with increased focus on experience related to digital activism, solidarity and political ...
  • Om du gör så här kommer killen att älska dig 

    Johansson, Jessica; Nerin, Henny
    TikTok is a social media platform centered around short user-produced video clips. It is one of the biggest social media platforms in the world with one billion active users, the majority of which are made up of young ...
  • I’M YOUR MAN 

    Horst, Elina; Kumlander, Filippa
    The purpose of this study is to examine how perfume advertising portrays men and women from a gender perspective. This qualitative study uses multimodal critical discourse analysis as a method and theory to analyze how ...
  • INFLUENCERS OCH FÖLJARE - EN ÖMSESIDIG RELATION? 

    Ekström, Elsa; Johansson, Evelina
    Social media is now part of our everyday life. Most people are either on Facebook, Instagram, Twitter, YouTube etc - or all of them. These social platforms have developed over time and concepts such as influencers and ...
  • PUTIN ÄTER LIM OCH UTOMJORDINGARNA SER PÅ 

    Andersson, Johannes; Carlsson, Fanny
    The morning of February the 24th 2022, the world woke up to the news that Russia had invaded its neighboring country Ukraine. After eight years of low-intensity fighting in the Crimean peninsula, Russia conducted a ...
  • HEJ GOOGLE! VILKEN ROLL HAR FÖRVÄNTNINGAR FÖR SYNEN PÅ INFLUENCER MARKETING PÅ TIKTOK? 

    Elinder, Rebecca; Kälström, Melina
    Commissioned by JMG, Gothenburg University, this study has taken on the significance and acceptance of advertising. In today’s society everything is based around the internet and social media platforms. Almost every ...
  • DET SKA VARA LÄTT ATT GÖRA RÄTT 

    Jannert, Samuel; Mühlhausen Järnstedt, Nanna
    Internal communication within public organizations is a vital part in making them function and to reach organizational strategic goals, however it is also somewhat forgotten. This is partly due to the glorification of ...
  • ETT NÖDVÄNDIGT ONT 

    Andersson, John; Holmqvist, Arvid
    Every day we are exposed to a large amount of advertisements. As social media has become an important part of many people's lives, advertising on these platforms has also become important for advertisers and major ...
  • Är det framgångsrikt att göra CSR-kommunikation tvingande? 

    Hellman, Lina; Skoglund, Filip
    Is it successful to force CSR-communication? As the environmental crisis is becoming increasingly urgent, the world is taking precautions to prevent the crisis from escalating into a point of no return. One example of ...
  • KAN DU BJUDA PÅ ETT LEENDE? 

    Nyman, Elin; Rönnfors, Nora; Zeherovic, Amna
    CAN YOU GIVE US A SMILE? The purpose of this study is to examine if the communication differs between journalists and female and male professional football players during live-interview situations. Since the 1900s sports ...
  • INSTAGRAM SOM ARENA FÖR POLITISK REKLAM 

    Magnusson, Lisa
    In today’s society, we see advertisement everywhere. Personal-targeted advertising has also grown larger because of the information-gathering of users' personal data, in order to design advertising that will suit the ...
  • SNUS ELLER GODIS 

    Alnesten, Sol; Engvall, Julia; Frankfelt, Filip
    The purpose of this study is to examine how young people experience the marketing and brand of VELO, a tobacco-free snus company based in Sweden. This from an ethical perspective, but also how it correlates to their use ...
  • SWIPEA UPP ELLER SCROLLA FÖRBI? 

    Drake, Victoria; Eklöf, malin
    During the last decade, social media has become an increasingly important part of our everyday lives, as has the advertising that we are fed daily on various platforms and social networks. The advertising on Instagram ...
  • Störande. Är det en definition? 

    Castor, Arvid; Norrman Humble, Carl
    The purpose of this thesis is to study and analyze how adolescents and young adults experience advertising on YouTube. We have through qualitative interviews studied our respondents' self-experienced attitudes towards ...
  • All reklam är jobbig! Eller? 

    Brännström, Cornelia; Larsson, Ellen; Karlsson, Julia
    We live in a society that is embossed by social media. It has gone from being a platform where you share photos and updates with your closest friends, to becoming a platform that influencers make a financial living on. ...
  • FÖLJ MIG PÅ INSTAGRAM! - En multimodal analys om personifiering på svenska partiledares Instagramkonton 

    Lundqvist, Gustaf; Moghaddam, Emil (2022-02-24)
    Syfte: Syftet med undersökningen är att undersöka på vilka sätt personifiering visar sig i utvalda inlägg på Instagram från de tre stycken svenska partiledare med flest antal följare på Instagram. Teori: Personifiering ...
  • HERR FOTBOLLS-VM I QATAR 12 ARENOR, 32 NATIONER, 64 MATCHER OCH 6500 LIV - En kvantitativ innehållsanalys av framställningen av herr fotbolls-VM i Qatar 2022 i Dagens Nyheter och Göteborgs-Posten 

    Berggren, Felicia; Karlsson Alfonzo, Amelia; Säll, Amanda (2022-02-24)
    Syfte: Syftet med studien är att undersöka hur herr fotbolls-VM i Qatar 2022 framställs i Dagens Nyheter och Göteborgs-Posten. Teori: Gestaltningsteori (framing) Metod: Kvantitativ innehållsanalys Material: 253 ...

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