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(MAR)DRÖMMARNAS MONUMENT? En kvalitativ argumentations- och retorikanalys av kulturdebatten kring konstverket Drömmarnas monument.
(2024-04-04)When the public artwork Drömmarnas monument was installed at Götaplatsen in Gothenburg in the summer of 2023, it became the starting point for one of Gothenburg's most talked about and controversial cultural events. ... -
”INGEN VILL JU HA EN SHORT GUY”. En kvalitativ intervjustudie om hur unga män uppfattar och upplever sig påverkas av utseendenormer på Instagram
(2024-03-12)Throughout history, beauty ideals have existed as a societal construct, but the recent phenomenon lies in the rapid and widespread dissemination of these ideals through social media. Platforms like Instagram encourage ... -
”DET KAN TILL OCH MED FÖRSTÖRA LIV”. En kritisk diskursanalys om nyhetsmediernas framställning av sociala medier-kunnighet i samband med skvallerkonton
(2024-03-11)This study deals with social media literacy by examining how media discuss the so-called rumor accounts on popular networking sites. This topic is relevant since this phenomenon first gained a lot of media attention ... -
"DE VILLE JU VÄCKA KÄNSLOR, JA, OCH DET FUNKADE”. En kvalitativ studie om visuell storytelling ur ett mottagarperspektiv
(2024-03-11)In a constantly and rapidly developing world where the environment, human rights and inclusivity has become more important topics on the agenda than ever before, companies have had to adapt their marketing strategies to ... -
IMAGINE THAT – DATORREKLAM SOM UTTRYCK FÖR SAMTIDA SAMHÄLLSIDEAL. En multimodal kritisk diskursanalys av 1980-talets reklambilder för persondatorer
(2024-03-06)Until the 1970s, computers were primarily being used by universities, bigger companies or nationstates. With the invention of the microchip the average size of computers was reduced and they became more affordable, ... -
“MAN DRUNKNAR I INFORMATION FAKTISKT, DET ÄR ETT JÄTTEPROBLEM”. En kvalitativ intervjustudie av hur forskare söker information i sitt forskningsarbete.
(2024-03-06)To search for information today is, by many, seen as an easy and uncomplicated task. All you need is a digital device and the knowledge of the world is there for you to find and use. To search for information with a ... -
“Det är ju egentligen bara mobbning men det bygger den här kamratskapen”. En kvalitativ studie om hur manliga soldater uppfattar den personliga kommunikationen i den svenska arméns mansdominerade sfär
(2024-03-06)In the years 2010-2017 the mandatory military service was put on hold after decades of massive decrease in funds going to support the army. Putting the military service on hold led to issues in the Swedish military’s ... -
KOM SOM DU ÄR. En semiotisk analys av Försvarsmaktens filmkampanjer utifrån ett genusperspektiv
(2024-03-06)In recent decades, the Swedish Armed Forces have undergone major changes as gender neutral. Men and women must fight side by side for the motherland as equals. This new conscription creates new challenges for the Swedish ... -
”ALLA HAR BLIVIT SÅ J***A SMALA”. En kritisk diskursanalys av diskursen kring smalhetsen i svenska podcasts
(2024-03-06)In 2023 a new wave of pro anorectic content promoting an unhealthy body ideal was observed in both Swedish and international media. Due to influencers being accused of posting content encouraging anorectic behavior, an ... -
Partipolitiskt engagerade individers upplevelser av sin politiska påverkan genom sociala medier. En kvalitativ intervjustudie av unga vuxna svenska
(2024-03-06)The younger generation of today engages less in conventional political practices than previous generations when they were young (Dezelan, 2023, p.6). Concurrently, there is an increase in new forms of political participation, ... -
JAKTEN PÅ HÅLLBARHET. En semiotisk bildanalys av svenska modeföretags innehåll och kommunikation på Instagram under Black Week
(2024-03-06)This undergraduate thesis employed a qualitative content analysis that includes a semiotic approach, incorporating both denotation and connotation, to examine advertising campaigns on Instagram from three Swedish fashion ... -
Svensk Satir i Flux: En Tidsresa från Papper till Pixel. En semiotisk analys om hur satiren i Sverige har ändrats över tid
(2024-03-06)The purpose of this bachelor thesis is to examine the satire climate in Sweden. In the 1970’s, satire art was frequently published in Swedish newspapers in contrast to today where satire art is barely existent in newspapers. ... -
”HAR JAG EN BOK I ÖRONEN KAN JAG GÅ HUR LÅNGT SOM HELST”. En kvalitativ studie om användares relation till ljudböcker jämfört med tryckta böcker
(2024-03-06)Har jag en bok i öronen kan jag gå hur långt som helst, or If I have a book in my ears, I can walk as far as I want, is a qualitative study that explores users' relationship with streamed audiobooks, compared to books ... -
“De tror att jag hänger med kriminella, att jag är farlig, fast egentligen är det tvärtom ”. En kvalitativ studie om hur mediebevakningen på Göteborgs förorter påverkar identitetsskapandet hos ungdomar boende i områdena
(2024-03-04)The purpose of this study is to examine how youth residing in the suburbs of Gothenburg perceive the media portrayal of their residential areas and how this representation influences their self-image and identity. To ... -
KOMMODIFIERING AV KROPPSAKTIVISMEN. En kvantitativ och etnografisk innehållsanalys av svenska kroppsaktivsters innehåll på Instagram
(2024-03-04)Throughout the history, women have been exposed to and affected by normative ideals concerning their appearance and body-size. As an opposition to this, certain political movements have evolved and grown, like body- and ... -
LE OCH VINKA POLITIKER! En kvantitativ innehållsanalys av svenska EUparlamentarikers självpresentation på Instagram
(2024-03-04)The evolution of social media has changed the way people communicate, among other things the political communication. On social media political actors can communicate directly to their audience and circumvent the traditional ... -
REVOLVERMAN ELLER BOLAGETS MAMMA? En kritisk diskursanalys av framställningen av kvinnliga och manliga entreprenörer i Dagens Industri
(2024-03-04)Equality in the news media has been a topic of discussion in a variety of contexts and with different aspects throughout history. We continue to ask ourselves what the definition of equality is and when a country can be ... -
MENINGSSKAPANDE KRING HÅLLBARHET GENOM INTERN KOMMUNIKATION. En kvalitativ studie om den interna hållbarhetskommunikationen på företaget Boehringer Ingelheim
(2024-03-04)This paper aims to give an understanding of how internal communication and sustainability can contribute to sensemaking through different theories about communication, for employees at a global pharmaceutical company. ... -
Trygghetens Tegnell. En kvalitativ studie om Folkhälsomyndighetens kommunikatörers syn på pandemins profet
(2024-03-04)Executive summary This research delves into the multifaceted realm of crisis communication, emphasizing its complexities, especially within the unprecedented context of the COVID-19 pandemic. Central to the study is the ... -
BILDEN AV AI- FRÅN MYT TILL VERKLIGHET. En kvantitativ innehållsanalys av svenska nyhetsmediers gestaltning av artificiell intelligens
(2024-03-04)Executive summary The purpose of this study was to explore how artificial intelligence (AI) has been framed in the Swedish news media through the course of time. Although the first definition dates back to the 1950’s, AI ...