• ÄR GRÖNT SPRÅK LIKA MED GRÖN VERKLIGHET? En kritisk retorikanalys av H&M’s hållbarhetskommunikation 

  Pradon, Julia (2025-02-17)

  Executive summary In the 21st century, the environment and sustainability initiatives have become a major focus of attention worldwide. It is increasingly common for the public to hold companies accountable for the ...

• UNGDOMARS ZYN PÅ VITT SNUS. Ungas perspektiv på sambandet mellan reklam, medier och användning av vitt snus 

  Arnemo, Jessica; Dryselius, Elvira; Nilsson, Rebecca (2025-02-17)

  Executive summary The purpose of this study is to discuss how young consumers of nicotine pouches experience the advertising and mediated content about nicotine pouches, and how the media and advertisement play a potential ...

• Based on a true story. En kvalitativ innehållsanalys av välgörenhetskampanjer från Svenska Röda Korset 

  Svanberg, Maja; Svensson, Astrid (2025-02-11)

  Executive summary The current state of the world, characterized by conflicts, war and human suffering, implies a severe need for charity- and nonprofit organizations and their work. They play a vital role in helping ...

• PRIVATLIV PÅ VILLOVÄGAR. En kvalitativ studie om digital natives och digital immigrants attityd till personifierad reklam ur ett integritetsperspektiv 

  Ander, Emilia; Erlandsson, Maja; Fernandez, Maja (2025-02-11)

  Executive summary Social media is, today, a place where millions of users connect and share their lives and thoughts with others. With this, social media has become an important space for commercial companies to market ...

• JAG ÄR BARA EN TJEJ. En multimodal kritisk diskursanalys av hur TikTok-trenden ”I’m just a girl” framställer kvinnor 

  Ehrenborg, Elsa; Lagerkvist, Norah (2025-02-11)

  Executive summary In 1995, the rock band No Doubt released the hit song Just a Girl, in which the lead singer Gwen Stefani poked fun at the reality of being a woman. With its socially critical lyrics reflecting women's ...

• Doften av maskulinitet och femininitet: Könsstereotyper i parfymens värld. En semiotisk analys av genusrepresentationer i lyxparfymreklam 

  Alibhaye, Nayyar; Gustavsson, Joel; Javanshir, Kimia (2025-02-11)

  Executive summary The purpose of this thesis is to analyze how gender roles are presented in several luxury perfume advertisements through the use of symbols and signs. The study aims to uncover how these advertisements ...

• KVINNOR I ACTION: EN KAMP MOT STEREOTYPEN. Framställning av kvinnor i actionfilmer och dess förändring över tid 

  Maier, Stina; Beck-Friis, Pauline (2025-02-11)

  Executive summary This study will explore the representation and portrayal of female protagonists' in action movies between 1990 and 2023. Movies play a significant role in reflecting and contributing to norms that shape ...

• AVENGERS ASSEMBLE. En kvalitativ innehållsanalys av mediefranchisen Marvels historiska användning av den transmediala berättarformen inom deras narrativa universum MCU. 

  Hermansson, Moa (2025-02-11)

  Executive summary The purpose of this bachelor thesis is to examine Marvel’s use of transmedia storytelling as a narrative tool within its cinematic universe, the Marvel Cinematic Universe (MCU). The thesis aims ...

• DET JÄMSTÄLLDA OLYMPISKA SPELET – JÄMSTÄLLT I MEDIERNA? Kvinnliga atleters utrymme i svensk press under OS 2024 

  Henningsson, Julia (2025-02-11)

  Executive summary The purpose of this essay is to examine the media coverage given to female athletes during the 2024 Olympics in Paris. Throughout history women have been discriminated against in this world of sports, ...

• FRAMING THE PRESIDENCY: PERSPECTIVE ACROSS BORDERS. En kvantitativ studie om inramningsstrategier i svenska respektive kanadensiska nyhetsmedier när det kommer till det amerikanska presidentvalet 2024 

  Alexandersson, Alma; Simmat, Nanna (2025-02-11)

  Executive summary As the U.S. presidential election approaches, the world's attention turns to the United States, a political event that impacts not only American citizens but also the global political and economic landscape. ...

• ÄR SOCIALA MEDIER BÖRJAN PÅ EN SOCIAL KOLLAPS ELLER VERKTYG FÖR SOCIAL UTVECKLING? En kvalitativ studie om hur sociala medier påverkar unga vuxna på ett positivt sätt 

  Bravell, Wilma (2025-02-11)

  Executive summary The purpose of this study is to examine how young adults use social media and their opinions about their own use. This study will examine what positive effects and aspects young adults think social ...

• GYMNASIEELEVERS BEDÖMNING AV TROVÄRDIGHET PÅ SOCIALA MEDIER. En kvalitativ intervjustudie 

  Bomberg, Wilma; Claesson, Elin (2025-02-11)

  Executive summary This study examines how upper secondary school students assess the credibility of information they encounter on social media, which has become an increasingly important platform for news consumption. ...

• KOMMUNIKATÖRSROLLENS PROFESSIONALISERING. En kvalitativ studie om kommunikatörens upplevelser av sin yrkesroll 

  Jarlemark, Elin; Lundberg, Matilda (2025-02-11)

  The communication profession is in many ways characterized by diversity and ambiguity. The profession includes over 100 titles and even if some titles are the same, the work can differ due to a variety of different terms ...

• “WE ARE CAIA”. En kvalitativ multimodal semiotisk analys om hur Caia Cosmetics, tillsammans med Bianca Ingrosso som influencer skapar varumärkesidentitet och -gemenskap. 

  Lindström, Emma; Svensson, Maja (2024-09-18)

  In today's digital landscape, social media has become a key platform for companies to build and maintain strong brand communities. This thesis aims to explore how Caia Cosmetics, a leading beauty brand, utilizes social ...

• ”DET FINNS SÅ MÅNGA BÖCKER OCH SÅ LITE TID”. En kvalitativ intervjustudie om användningen av tryckta böcker, e-böcker och ljudböcker 

  Drangel, Frida; Holmqvist, Cecilia (2024-09-18)

  Nowadays, you can have an entire library in your pocket. The digitalization has contributed to a wide range of ways to consume literature and made it possible for users to choose between different types of formats. Apart ...

• "HAR NI ÄNDRAT SENSITIVITY?”. SVT:s gestaltningar av gaming ur ett subkulturellt perspektiv 

  Magnusson, Christoffer; Pommer, Sebastian (2024-09-18)

  Our study is a qualitative textual analysis of how Sveriges Television (SVT) portrays digital gaming—something we refer to as just "gaming" in our research—from a subcultural perspective. We contend that there is an ...

• ”TÄNK PÅ ERA GRANNAR – DET STINKER NÄR DEN BRINNER”. En kvantitativ innehållsanalys om gestaltningarna av påskupploppen i Sverige 2022 och upploppen i Danmark 2019 

  Blomqvist, Elin; Kvist, Hanna (2024-09-18)

  During the easter of 2022, Sweden was met with various riots near numerous Swedish cities. The riots were due to various Quran-burnings that had taken place at the same time. Three years earlier, similar events had taken ...

• ”MEN JAG SÅG DET PÅ TIKTOK...”. En kvalitativ studie i ungdomars förhållningssätt till desinformation på Tiktok 

  Augustsson, Alicia; Karlsson, Malva (2024-09-18)

  In today's society, social media is a significant part of most people's lives, especially among the younger generation. TikTok is a relatively new platform that has become very popular since its launch in 2018. This is ...

• FRÅN IDEOLOGISTRID TILL IMAGESKAPANDE. En kvalitativ innehållsanalys av utvecklingen hos svenska valaffischer och deras återspegling av historiska tidsperioder. 

  Lye, Märtha; Ygge, Olga (2024-09-17)

  This thesis aims to explore and analyze the election posters of the Swedish political parties “Moderaterna” and "Socialdemokraterna" from the years 1921, 1964 and 2014, with focus on how they reflect their respective ...

• ”EN SKITSMART, DUM ASSISTENT”. En kvalitativ intervjustudie om hur yrkesverksamma inom kommunikation förstår och förhåller sig till generativa AI-verktyg 

  Wassenius, Emelie (2024-09-17)

  This thesis focuses on the intersection of organizational communication and generative AI tools. It highlights the rapid evolution of generative AI tools, which has become more accessible to the general public, and ...

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