JMG - Department of Journalism, Media and Communication / Institutionen för journalistik, medier och kommunikation: Recent submissions
Now showing items 21-40 of 1056
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”ALLA HAR BLIVIT SÅ J***A SMALA”. En kritisk diskursanalys av diskursen kring smalhetsen i svenska podcasts
(2024-03-06)In 2023 a new wave of pro anorectic content promoting an unhealthy body ideal was observed in both Swedish and international media. Due to influencers being accused of posting content encouraging anorectic behavior, an ... -
Partipolitiskt engagerade individers upplevelser av sin politiska påverkan genom sociala medier. En kvalitativ intervjustudie av unga vuxna svenska
(2024-03-06)The younger generation of today engages less in conventional political practices than previous generations when they were young (Dezelan, 2023, p.6). Concurrently, there is an increase in new forms of political participation, ... -
JAKTEN PÅ HÅLLBARHET. En semiotisk bildanalys av svenska modeföretags innehåll och kommunikation på Instagram under Black Week
(2024-03-06)This undergraduate thesis employed a qualitative content analysis that includes a semiotic approach, incorporating both denotation and connotation, to examine advertising campaigns on Instagram from three Swedish fashion ... -
Svensk Satir i Flux: En Tidsresa från Papper till Pixel. En semiotisk analys om hur satiren i Sverige har ändrats över tid
(2024-03-06)The purpose of this bachelor thesis is to examine the satire climate in Sweden. In the 1970’s, satire art was frequently published in Swedish newspapers in contrast to today where satire art is barely existent in newspapers. ... -
”HAR JAG EN BOK I ÖRONEN KAN JAG GÅ HUR LÅNGT SOM HELST”. En kvalitativ studie om användares relation till ljudböcker jämfört med tryckta böcker
(2024-03-06)Har jag en bok i öronen kan jag gå hur långt som helst, or If I have a book in my ears, I can walk as far as I want, is a qualitative study that explores users' relationship with streamed audiobooks, compared to books ... -
“De tror att jag hänger med kriminella, att jag är farlig, fast egentligen är det tvärtom ”. En kvalitativ studie om hur mediebevakningen på Göteborgs förorter påverkar identitetsskapandet hos ungdomar boende i områdena
(2024-03-04)The purpose of this study is to examine how youth residing in the suburbs of Gothenburg perceive the media portrayal of their residential areas and how this representation influences their self-image and identity. To ... -
KOMMODIFIERING AV KROPPSAKTIVISMEN. En kvantitativ och etnografisk innehållsanalys av svenska kroppsaktivsters innehåll på Instagram
(2024-03-04)Throughout the history, women have been exposed to and affected by normative ideals concerning their appearance and body-size. As an opposition to this, certain political movements have evolved and grown, like body- and ... -
LE OCH VINKA POLITIKER! En kvantitativ innehållsanalys av svenska EUparlamentarikers självpresentation på Instagram
(2024-03-04)The evolution of social media has changed the way people communicate, among other things the political communication. On social media political actors can communicate directly to their audience and circumvent the traditional ... -
REVOLVERMAN ELLER BOLAGETS MAMMA? En kritisk diskursanalys av framställningen av kvinnliga och manliga entreprenörer i Dagens Industri
(2024-03-04)Equality in the news media has been a topic of discussion in a variety of contexts and with different aspects throughout history. We continue to ask ourselves what the definition of equality is and when a country can be ... -
MENINGSSKAPANDE KRING HÅLLBARHET GENOM INTERN KOMMUNIKATION. En kvalitativ studie om den interna hållbarhetskommunikationen på företaget Boehringer Ingelheim
(2024-03-04)This paper aims to give an understanding of how internal communication and sustainability can contribute to sensemaking through different theories about communication, for employees at a global pharmaceutical company. ... -
Trygghetens Tegnell. En kvalitativ studie om Folkhälsomyndighetens kommunikatörers syn på pandemins profet
(2024-03-04)Executive summary This research delves into the multifaceted realm of crisis communication, emphasizing its complexities, especially within the unprecedented context of the COVID-19 pandemic. Central to the study is the ... -
BILDEN AV AI- FRÅN MYT TILL VERKLIGHET. En kvantitativ innehållsanalys av svenska nyhetsmediers gestaltning av artificiell intelligens
(2024-03-04)Executive summary The purpose of this study was to explore how artificial intelligence (AI) has been framed in the Swedish news media through the course of time. Although the first definition dates back to the 1950’s, AI ... -
“Jag skiter i att det är fejk, det är förjävligt ändå”. Unga svenskars uppfattning om eller hur fake news påverkar deras och andras politiska ståndpunkter
(2024-03-04)The purpose of this thesis is to examine if or how politically active Swedish youths, 20-30 years, perceive that fake news affects their and others political positions. Fake news is a phenomenon that has grown remarkably ... -
SAKTA NER ELLER SKROLLA VIDARE? En studie av användarna på TikTok om sin upplevelse av korta medieformat och dess påverkan
(2024-03-04)This study delves into the user experiences and perceptions of short media formats on TikTok and their impact on users' attention spans. Drawing from theoretical frameworks such as attention theory, media ecology, and ... -
ÄR KÖNSSTEREOTYPISK KOMMUNIKATION I DEN SVENSKA RIKSDAGEN EN GREJ? En kvalitativ analys av svenska utrikesdebatter utifrån ett genusperspektiv
(2024-03-04)Executive summary A big part of political communication is strategically planned to influence our knowledge, opinions, and assumptions about reality. Political communication is by science often proven to be built on ... -
Barbie TM. Från Plastic Fantastic till Empowerment Chic: En Semiotisk Resa genom Barbies Reklamuniversum
(2024-03-04)Exectutive summary Barbie is more than just a toy, she is a phenomenon. Consumers love her as much as others hate her. It has been argued that the doll is damaging young childrens views of themselves and setting them ... -
TikTok-influencers: vad är ett vinnande koncept för framgång? En kvalitativ innehållsanalys om olika personliga varumärkesbyggande kommunikationsstrategier samt karaktärsdrag som är framträdande i svenska influencers TikToks
(2024-03-04)Executive summary The purpose of this thesis is to examine the construction of personal brands on influencers on the platform TikTok. Influencers - a very current and relevant phenomenon in today’s society, are gaining ... -
UNGA VUXNAS UPPFATTNINGAR OM FALSKA NYHETER OCH DERAS TILLIT TILL NYHETSKANALER. En kvalitativ intervjustudie
(2024-03-01)The purpose of this study is to look into what low-educated and highly-educated young adults aged 20-30 think affects the spread of fake news and how they feel that their trust in news sources is affected when they become ... -
”JAG KAN INTE HELLER SPELA FOTBOLL MEN JAG LÅTER BLI”. En kvantitativ innehållsanalys på fans kommentarer på fotbollslags Instagram-inlägg vid en förlust.
(2024-03-01)This bachelor thesis is an analyze on football fans behaviors on social media in affect after a loss, specifically on Instagram. It is then specifically on three Swedish football teams Instagram that has been analyzed, ... -
‘‘ JAG VET INTE RIKTIGT VAD JAG SKA TRO! ’’. En kvalitativ studie i ungdomars förhållningssätt till desinformation på sociala medier
(2024-03-01)Disinformation, i.e. intentionally false content disseminated with the aim of reaching a particular group to influence their views on a topic or issue, has become increasingly common with the rise of digital media and a ...