In October 2023, Meta introduced a paid service that gave users the option to pay to avoid targeted advertising in their Instagram feed. Previous research has studied how different generations perceive targeted advertising, ...

In today's society, social media is a significant part of most people's lives, especially among the younger generation. TikTok is a relatively new platform that has become very popular since its launch in 2018. This is ...

In today's digital landscape, social media has become a key platform for companies to build and maintain strong brand communities. This thesis aims to explore how Caia Cosmetics, a leading beauty brand, utilizes social ...

Our study is a qualitative textual analysis of how Sveriges Television (SVT) portrays digital gaming—something we refer to as just "gaming" in our research—from a subcultural perspective. We contend that there is an ...

Nowadays, you can have an entire library in your pocket. The digitalization has contributed to a wide range of ways to consume literature and made it possible for users to choose between different types of formats. Apart ...

During the easter of 2022, Sweden was met with various riots near numerous Swedish cities. The riots were due to various Quran-burnings that had taken place at the same time. Three years earlier, similar events had taken ...