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|Title:||Shopping for Change – the discourses of marketized nonprofit fundraising|
|Series/Report no.:||Examensarbete Master|
|Abstract:||This thesis examines the articulation of marketized philanthropy within the discourse of nonprofit fundraising. The objective is to find out how fundraising works as a discursive practice - how is the world constructed, who and whom are participants in this world, and why should the presumed donor get involved? It does so from a critical approach, connecting the business of fundraising to theories of subpolitics, individualization, consumer power, and the argument that market logics serves a... more|
|Appears in Collections:||Masteruppsatser|
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