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Shopping for Change – the discourses of marketized nonprofit fundraising

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Title: Shopping for Change – the discourses of marketized nonprofit fundraising
Authors: Arnesson, Johanna
Issue Date: 17-Sep-2012
Degree: Student essay
Series/Report no.: Examensarbete Master
Keywords: fundraising
civil society
consumer power
political consumerism
Abstract: This thesis examines the articulation of marketized philanthropy within the discourse of nonprofit fundraising. The objective is to find out how fundraising works as a discursive practice - how is the world constructed, who and whom are participants in this world, and why should the presumed donor get involved? It does so from a critical approach, connecting the business of fundraising to theories of subpolitics, individualization, consumer power, and the argument that market logics serves a... more
Appears in Collections:Masteruppsatser



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