Browsing Masteruppsatser (Department of Sociology and Work Science / Institutionen för sociologi och arbetsvetenskap) by Subject "Brand"
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Brand and Culture - The external influence on the internal A case study of culture building in relation to brand and challenges with the concept of building culture from the outside-in
(2018-09-10)Purpose: This study investigates how a culture building process within the retail sector might be influenced by the case organization's external brand. The study also aims to identify possible challenges with the concept ...