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Advertising for Europe TV Ads During the 2009 European Election Campaign in Four Countries
(Nordic Council of Ministers, Nordicom, 2012-12)
This study analyzes and compares party ads that were broadcast on television during the
2009 European Election campaign in France, Germany, Sweden and the UK. Even though
electoral TV ads have never reached the same ...
The complexity of public relations work
(Nordic Council of Ministers, Nordicom, 2015-05)
Research on the PR-function is extensive, especially in the US and the UK. The manager-
technician dichotomy is well known, but has been challenged by recent research where more
nuanced perspectives on PR-managerial ...