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To Stand Out in the Crowd. How public relation activities effect a crowdfunding campaign for a tech-startup Arvidsson, Simon (2015-07-13)This thesis handles the phenomena of crowdfunding and how public relations effect a campaign. A real-life experiment was conducted on the crowdfunding platform Kickstarter. The experiment including two groups, the first ...
Leijon, Svante; Söderbom, Arne (2008-10-02)Habitual entrepreneurs building complex business structures are despite of their importance and media exposure little researched. Our paper has this category in focus and our research questions besides the entrepreneur ...
Hamida, Maximilian (2020-10-15)Over the past few years, thanks to the rise of a substantial figure of startup unicorns including: Dollar Shave Club, Zalando, Jumia, DeliveryHero and HelloFresh , “ Startup Studios ” have emerged vigorously into the ...