!is began as a product design challenge, which stipulated broadly that the designer be “inspired by a subject”, whose ideas would lead down a path of product idea evolution. From there, the goals for the end-product would undergo rigorous revisions, re-de#nition and re#nement. !e end-product itself would be the result of an entire thinking process. !e subject I have chosen is: Time. I want to challenge and even alter our conventional sense of time, using principles of design. Hence, I ambitiously named the project: !e Time Machine. My research attempted to cover all the depths and angles of Time, which necessarily took me through humanity’s fascinating ambitions to record, read, save, spend, extend and travel through this abstract concept. Following this, I devised a selection method to #lter these enormous ideas and decide upon a single aesthetic for my product. !e result is an actual working prototype of an individual’s clock. !is personalized timepiece does not give one the standardized time. Instead, it delivers and even progresses the user’s own sense of time. !rough interaction with a set of sliders, the user can create his or her own elastic timeline, which in relation to real time, will rush or drag in order to re$ect the personal feeling of time $ow. Instant visual feedback is given including seconds counting slower or quicker to re$ect the sense of time elasticity. !us, the user sets the pace of his or her day (which is still a 24-hour standard) and can maximize and manipulate the passage of time to match busy moments, slower periods and perhaps even individual bio-rhythms.